I hear it all the time- small businesses are having trouble getting clients. A lot of times it’s not exactly for the reasons they think it is, and here are some common mistakes people make, and ways that they actually end up overspending on their marketing.
The ways that people end up overspending are legion, because there are so many marketers out there selling them solutions. You need a book, and a huge funnel, and you need SEO, and you need a blog, and you need to be on every soecial media platform. And OH! We can help you book 50 more calls with prospects per week!
If you’ve been in business for any period of time, you’ve probably heard all the promises, and you probably have been burned, multiple times. I’ve seen crappy websites that are half done. People who have spent hundreds of thousands of dollars on ad campaigns with 0 return, SEO for years with little improvement, and more.
And still they struggle with getting clients.
Here’s the thing- unless the right people know who you are, and what you sell, you’re not going to sell anything. You have to connect with the right buyer, at the right time. The more specialized your offering is, the more difficult it can be to connect at exactly the right time.
So, what do you do?
- Build your network. A lot of people hire based on word of mouth. People decide where to go based on word of mouth. It almost doesn’t matter what kind of small business you have- network is super important. If you go to networking meetings, connect with people afterwards, connect on LinkedIn, or Facebook, and connect away! The size of your network, and the quality of that network will directly massively impact the growth of your business, and your opportunities in business.
- Build your reputation. Seriously. In many, many industries reputation matters. Whether you own a restaurant, or you build websites, or you build homes. Your reputation will preceed you. Do right by your customers and people in the world around you, and your reputation will help you. Do wrong by them, and that will harm you. In a world where information about the work you’ve done is a simple query on social media or google search away. Build your reputation. And keep building…