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Why Funnels Don’t Convert
When I planned this upcoming WEN Summit in September of last year, I was working on a bunch of funnels and websites for clients. I see a LOT of people who struggle with getting sales in the online space.
And I see a lot of people who fall into the “just 1 funnel away” trap and crap that is out there. A LOT People who have invested a LOT of time and money into courses, books that they are going to sell, and going to mint money while they sleep.
Only, it rarely works that way. I would guesstimate that only about 1–2% of these funnels that are built out that way actually convert the way that someone wants them to.
It can be for a lot of reasons.
- You might be marketing to the wrong people.
- You might have the wrong offering.
- You might be marketing at the wrong time.
- You might not be driving enough traffic into your funnels.
- You might not be driving traffic on the right platforms.
The list of reasons can go on and on.
If you build a multi-step funnel then try to debug it, the debugging gets exponentially harder. It is SOO much easier to debug 1 step at a time, to figure out where the process is failing.