Websites. And Why Yours Probably Sucks.

Haley Lynn Gray
4 min readJan 22, 2023

I see bad websites all day long, and a few decent, and even fewer really good ones here and there. What I find is that many so-called website designers know how to work wordpress or wix, and can handle a theme or a template site, but they really don’t know how to do a lot of basic things that would elevate the site to at least pretty good. So, here’s a list of things I see all the time with websites that could be done better.

  1. Unclear Call to Action or Purpose of the website. Have you ever been to a website, and wondered what you were supposed to do next? Or maybe it’s hard to figure out how to contact the plumber or sign up for the program you were interested in? I see this all the time. Make it very clear what you want someone who is looking at your site to do next. And make it very easy for them to do so. If it’s an e-commerce site- how fast can people add a product to their cart, and check out?
  2. Too many calls to action. Hop on my newsletter, click this button, learn more, do all the things. Chose from 6 options. Make sure that there is a simple purpose if you’re trying to get people to do something, and that is the ONLY thing you are trying to get them to do. Make it easy, and don’t add all kinds of different things, and requests that compete with their attention.
  3. Not mobile optimized. Too many times, I see websites that are not mobile optimized. For most websites, 60–80% of your traffic is going to be mobile. That’s a lot of people to be ignoring. Make sure your website is fully optimized.
  4. They ignore all forms of SEO. You’re never going to get found by your customers online if you totally ignore all forms of SEO. Yet, many sites don’t even have a simple plugin installed, or Google Analytics. Make sure you have google analytics installed and a simple SEO plugin like Rank Math or Yoast, if you have a Wordpress site. If you use some other platform, then follow their instructions for SEO.
  5. The site is slow to load. Make sure you compress images, and focus on site load speed. This will prevent people from bouncing from your site.
  6. No SSL Certificate- giving that dreaded “not secure” message. It is super easy to get an SSL certificate installed and configured on your site. Talk to me if you need help with these things. Google will…

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Haley Lynn Gray

Does marketing make you want to pull your hair out? Haley is a Marketing strategist and social media expert who can help you find your magic marketing method.