Websites. And Why Yours Probably Sucks.

I see bad websites all day long, and a few decent, and even fewer really good ones here and there. What I find is that many so-called website designers know how to work wordpress or wix, and can handle a theme or a template site, but they really don’t know how to do a lot of basic things that would elevate the site to at least pretty good. So, here’s a list of things I see all the time with websites that could be done better.

1. Unclear Call to Action or Purpose of the website. Have you ever been to a website, and wondered what you were supposed to do next? Or maybe it’s hard to figure out how to contact the plumber or sign up for the program you were interested in? I see this all the time. Make it very clear what you want someone who is looking at your site to do next. And make it very easy for them to do so. If it’s an e-commerce site- how fast can people add a product to their cart, and check out?
2. Too many calls to action. Hop on my newsletter, click this button, learn more, do all the things. Chose from 6 options. Make sure that there is a simple purpose if you’re trying to get people to do something, and that is the ONLY thing you are trying to get them to do. Make it easy, and don’t add all kinds of different things, and requests that compete with their attention.
3. Not mobile optimized. Too many times, I see websites that…