Layered Marketing- Is It a Thing?

Haley Lynn Gray
3 min readMar 16, 2023

I’m going to confess. I own a digital marketing agency, and one of the things we do is run ads for people. So, why would I want to encourage people to do things differently?

I grew my business entirely organically by putting content out there on social media, all over the place, for people to consume, read, enjoy, digest. And guess what? It works. Now, if you are completely dependent on ads, I don’t recommend it as a place to start, but I do recommend starting to create content consistently- even if it’s imperfectly- so that you have a good, solid digital footprint.

I know that it can actively support a solid ad campaign, and drop ad costs dramatically- by 30–40% or more! I’d say it’s worth it.

Hey- if I see your ad, chances are, I’m going to check you out, look for “is such and such a scam” online, and I may even test out your entire sales process for giggles and grins.

I am going to certainly Google you and see what people are saying about you.

This is why I’m such a huge fan of what I call layered or multi-dimensional marketing. Create audiences on a couple of platforms, put out content, collect reviews, and recommendations. And grow things.

You can also monetize in a variety of different ways by growing an audience, and a platform, which means another source of revenue, and another income stream WHILE marketing your business effectively, and building up your reputation.

The other cool thing? If you do this on several platforms (And you can easily reuse a tiktok video on Instagram, Youtube, Facebook, linkedIn, AND Twitter, and Pinterest) you can get a LOT of mileage out of some very simple videos. And almost every single platform will allow you to monetize what you do.
Hmm. More content on more platforms, showing up where people search for you?

Could it be a pain in the butt? Or a miracle.

Actually it can be a bit of both. When you create content on many platforms, it’s more platforms to monitor. And you obviously have to get the content there. So, it does add in time to what you’re doing.

On the other hand, if you use a good scheduler like a Social Pilot (what I use), Meet Edgar (Another favorite), Post…



Haley Lynn Gray

Does marketing make you want to pull your hair out? Haley is a Marketing strategist and social media expert who can help you find your magic marketing method.