I hear it all the time in my Women’s Entrepreneur Network Facebook group: “I’ve been in business for a year and I don’t have any clients” Or, “I don’t have any customers”.
I will say it this way- if you don’t have customers, you do not have a business.
Seriously. You do not have a business, if you do not have customers.
If you are not making money, what are you in this for? Why do you keep running in circles?
Are you lying to yourself? Or are you being completely honest.
I see it all the time. I have had to get super honest with myself. What am I doing? How am I pursuing this? Is this for real?
So — focus on money- making activities. Not all the “pretty” things that you think you need to focus on. If an activity does not lead to a sale, then it’s time to get rid of that activity.
If you’re doing something in your business, and jumping from one thing to the next, it’s time to get rid of that.
Instead, measure how many people you are directly having conversations with.
I will give you an example. My younger daughter sold over 22,000 boxes of Girl Scout Cookies in her cookie career. Now, you’d think that these girls have an easy time of it, but the reality is that as the girls get older, and they are trying to raise money for bigger things, they get more “no’s”. A lot of people will refuse to buy from middle and high school girls because they aren’t as cute.
We figured out that for every sale she got in middle through high school (And all of the years that she sold over 2000 boxes, and one year was over 4750) she had to ask 10 people to buy cookies for every single one that said yes.
You can do the math in your head. That is a LOT of asking people to buy Girl Scout Cookies, and a LOT of being told “no”.
Now, I’m not going to say that she didn’t learn the skills of turning a “no” into a “yes”, otherwise known as overcoming objections, or upselling. She absolutely did.
What I am saying is that numbers count.
And while I’m just an engineer with an MBA, what that says to my little analytical brain is that…