If you don’t have customers, you don’t have a business.
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I hear it all the time in my Women’s Entrepreneur Network Facebook group: “I’ve been in business for a year and I don’t have any clients” Or, “I don’t have any customers”.
I will say it this way- if you don’t have customers, you do not have a business.
Seriously. You do not have a business, if you do not have customers.