Don’t Build Your Website Until You Can Answer These Questions…

Haley Lynn Gray
3 min readMay 27, 2023

The stories I could tell you about things I’ve seen when working on websites would probably make you want to cry, or laugh, or just eyes roll back in your head.

There was the case where the e-commerce was set to the entirely wrong currency. That client had spent $7500 on a website that would never function as intended. The list of problems went on and on, but you get the idea.

I’ve seen so many cases where the client is missing half of their pages.

No SEO of any kind was done.

And when I’m talking about No SEO- I mean that work was done on the site that actively works against your SEO, like multiple H1 tags, or basic formatting errors, because the person who built the site had 0 clues. It looks pretty- but ultimately, your sitemap will be screwed up.

Add in not having basics like a plugin for Google Analytics, Google Search Console, or even a basic (free) plugin for SEO, and you’ve got a potential mess on your hands.

I’ve seen websites that were done in the last couple of years that sucked for mobile optimization. I don’t know about you- but in a world where a huge percentage of traffic- like 80% — tends to be mobile, not being mobile optimized is a huge red flag to me.

In this day and age, there is no reason why a website would not have an SSL certificate, and yet this is a recurring theme and problem. Some platforms don’t automatically include an SSL certificate. No idea why.

The list of things we see goes on and on.

Be very sure of what exactly you’re trying to do with a website before you build it.

If you have an e-commerce- address things like shipping and handling, and sales tax and the like first. Figure out what your return policies are, your privacy policies, all those things.

Figure out what services and products you want to highlight, and what looks you like with a website.

THEN let’s talk.

We can go through the branding process and brand story, with you- and make it good, but we need you to have an idea of what your vision is for your business in your head, or at least some pictures that give us some…



Haley Lynn Gray

Does marketing make you want to pull your hair out? Haley is a Marketing strategist and social media expert who can help you find your magic marketing method.